We Created The Funniest Billboards (Again)

Key Points

▶ 0:02 Ted introduces the premise: reviewing the worst billboards and t-shirts with Schlatt and Charlie, jokingly calling graphic designers the highest-paid workers.
▶ 0:28 The group reconnects with a mock mourning bit, pretending Ted is dead after his earlier "death prophecy" joke.
▶ 1:02 Ted brings up the real issue: Schlatt's previous t-shirt put a target on Ted's back, with Ted claiming he had to fend off attackers from white vans.
▶ 1:38 A new phrase has "hit the streets" since the last video: "to goon," with one host claiming he knew about it before it went mainstream and being dubbed "Gooner Prime."
▶ 2:13 The key distinction: fapping is just "simply jerking it," while gooning is "something way more sinister" and "a darker, more sinister thing entirely."
▶ 2:26 Gooning is described as a corrupting force that "corrupts the minds of a lot of young people," leading to a playful pun: "we shouldn't be gooning, but sometimes we should always be going."
▶ 2:41 The group reacts to a "2025" gooning shirt with decorative arch text and a women's cut, jokingly calling that cut "very inclusive."
▶ 2:53 They coin/discuss the term "goonets" for female gooners, with a playful correction about the proper pluralization.
▶ 2:58 Ted asks Charlie about "the fapping," leading to a recollection of a past leak and an exaggerated punchline: "Imagine the gooning."
▶ 3:23 The speaker traveled around Okinawa collecting shirts for the segment, taking photos of his favorites.
▶ 3:31 He found a shirt reading “Cats right now” in a pottery store’s small cat section, sparking amusement about the translation.
▶ 3:47 This leads to a broader point: people ignore foreign text on shirts, but in Japan you get arbitrary English phrases like “Cats right now,” highlighting how nonsensical out-of-context slogans can be.
▶ 3:59 The segment highlights a shirt with the nonsensical slogan "make future so round" as an example of broken English text.
▶ 4:03 The key point: the target market for these shirts cannot read English, so the text doesn't need to make sense—it only needs to "look cool" as a visual design element.
▶ 4:08 A brief cross-cultural aside notes that this looks-over-meaning attitude toward foreign text is shared by Americans and all cultures, not uniquely Japanese.
▶ 4:17 The shirt text reads "The pig is full of many, many cats."
▶ 4:21 The group interprets the joke as the pig having eaten cats, highlighting its absurd, ironic nature.
▶ 4:23 One speaker trails off suggesting the concept could have been executed differently.
▶ 4:29 The speaker highlights a recurring theme of the word "future" on the shirts, pointing to a fascination with the concept.
▶ 4:35 A kid in the footage confidently says "I'm so [censored] future," showing his own perception of the shirt's meaning, however detached from its original intent.
▶ 4:40 The video notes the shirt uses an impact font, adding to the absurdity with its meme-like, low-effort design.
▶ 4:42 Many shirts in the collection appear to be custom-made, not mass-produced, with one example using a "unicultural font."
▶ 4:46 A shirt with explicit/profane wording is highlighted, leading to the pointed question at ▶ 4:49: "Now, why would you put a child in this shirt?"
▶ 4:52 Ted deadpan proposes putting kids in "the workforce," then begins explaining at ▶ 4:56—dressing them in more fitting culture—but is cut off before finishing.
▶ 5:02 The speakers joke that "Casio" stands for a ridiculous invented acronym: "cash, alcohol, sound, intellectuals, omelette."
▶ 5:09 One speaker notes they might have guessed the "Cas-" part but finds the final "O" representing "omelette" genuinely surprising.
▶ 5:14 The speaker introduces a hypothetical mug shot featuring an ironic "How to outrun a cop" shirt.
▶ 5:21 The joke breaks down the shirt's instructions, starting with "put your hands up" and suggesting silly middle steps like dropping bricks from pockets.
▶ 5:29 The joke compares the concept to Minecraft's Steve, who must empty his inventory of cobblestone.
▶ 5:33 A comment observes “a lot of cobblestone” in the video, and the speaker confirms there is truth to it.
▶ 5:35 Animals being chased may defecate to lighten themselves and evade predators, while others drop their tails as a defense.
▶ 5:43 The speaker jokes that he personally “had to grow out of” that defecating-to-evade strategy.
▶ 5:49 A person introduces their shirt, saying they found it at an "ironic shirt store."
▶ 5:57 The shirt text is revealed as "I'm fat," with a joke that Americans will love it because they embrace being fat.
▶ 5:59 The group enjoys the shirt's self-aware humor about being open about body size.
▶ 6:01 They spot another shirt nearby, immediately calling it a "masterpiece" and reacting with appreciation.
▶ 6:06 The humor focuses on the shirt's odd proportions, particularly the character's unusually worked-on neck, highlighting the absurd anatomy as a deliberate design choice.
▶ 6:07 An offhand observation notes someone "working on her neck," adding a strange aside to the segment.
▶ 6:09 The speaker pivots to introduce "another really good translation" for the T-Shirt Hall of Shame bit.
▶ 6:11 The setup references "the Casio story," describing surviving a hangover with an omelette while wearing the shirt.
▶ 6:19 Ted reacts with exaggerated disbelief to a toddler wearing an inappropriate/ironic shirt, highlighting the absurd humor of the image.
▶ 6:23 He mock-theorizes an entire industry exists for putting kids in ironic shirts, driven by an imagined CEO profiting from the joke.
▶ 6:34 The punchline reveals the CEO's motivation is purely the joy of the bit, but Ted immediately breaks character, saying "It's too much," as the section cuts off.
▶ 6:45 The host introduces Zocdoc by leaning into his procrastination and contrasting it with the frustrating "labyrinth of badly designed UI" on insurance websites.
▶ 7:08 Zocdoc's pitch: search and compare in-network doctors, see real patient reviews, and book appointments easily across 150,000+ providers.
▶ 7:40 Personal anecdote: he used Zocdoc to find his current LA therapist in less than 30 minutes, which was "impossible" via his insurance site.
▶ 8:11 They wrap up the sponsor segment and pivot back to the main video content.
▶ 8:14 The speaker introduces the joke about "small text" on hats, specifically the fishing hat.
▶ 8:22 They read the hat's absurd text ("Women fear me...") and deadpan that they've "probably hit the top of the head."
▶ 8:33 They highlight an absurd shirt slogan with over-the-top dramatic phrasing ("No beasts dare make a sound in my presence..."), mocking its awkward English and contradiction in "barren earth crowd."
▶ 8:41 The bit shifts to an imagined Friday night scene, where the shirt-wearer says the broken line, "Let's do some we shouldn't, you and me. Let's do some we should," serving as the punchline.
▶ 8:41 The humor lands on deliberately awkward, grammatically broken English as the absurd shirt text becomes the setup for a ridiculous spoken sentence.
[8:50–8:53] A pitched slogan is immediately derailed as "the stroke mids sentence," tied to an earlier running joke.
[8:58–9:04] Another slogan is instantly vetoed ("I'm vetoing this one") because "You can't say that."
[9:05–9:09] The vetoed slogan is clarified as involving "an educated black woman," with the speaker quickly correcting: "Well, he's just not one."
▶ 9:17 Ted derails the conversation by declaring "this is just a furry thing," embracing the nonsensical tangent.
▶ 9:32 Ted starts to reveal his "persona" but is cut off by a sarcastic "How original" before he can finish.
▶ 9:40 Ted's persona is a "metal wolf" with a "scorpion tail," which the co-host mocks as generic and absurd.
▶ 9:53 The group splits up to design their own shirts, then returns; Charlie reveals an emotional obituary-style shirt with dates and a joke shirt reading "I am incredibly drunk and also I have a gun."
▶ 11:17 Ted unveils death-date shirts for himself and Schlatt, with dates in 2028, sparking playful threats about who will die first.
▶ 12:20 Schlatt fires back that Ted will go first, and Charlie makes a second death shirt to be included, ending with "You didn't think we were done."
▶ 12:53 The speaker abruptly ends the previous topic with a joke, then announces the show isn't over and pivots to "terrible things across the world" — billboards.
▶ 13:04 A second speaker confirms revisiting billboards as a recurring source of absurdity, introducing the "Billboards Revisited" segment.
▶ 13:07 The sheer volume of AI billboards in San Francisco all convey that Silicon Valley is extremely excited about AI, which the group finds absurd and overwhelming.
▶ 13:21 The "Stop Hiring Humans" billboard is singled out as a prime example, with the group mocking its unsettling AI-generated figure and calling the overall campaign "bleak."
▶ 13:30 Other ads from the same campaign try to be relatable and edgy with slogans like "Artisans won't complain about work life balance" and awkward lines about Slacking an "artisan," highlighting their failed attempts to humanize AI.
▶ 13:43 The group shifts to a lighter topic as a comedic break.
▶ 13:45 They joke about a confusing billboard, first interpreting it as "sneaking an infant into the toddler sale."
▶ 13:54 The punchline escalates to a mock-serious conclusion: "They're obviously trafficking humans."
▶ 13:56 Lawyers rely on billboards to grab attention, even resorting to provocative questions like "are you asking for it?"
▶ 14:18 Accident lawyer billboards are counterintuitive: they compete by being the most distracting thing on the road, so if you crash after reading one, it's almost certainly your fault—and they can't help you.
▶ 14:41 Ohio accident lawyer Tim Misy is widely recognized locally due to heavy advertising.
▶ 14:49 Misy's billboards now feature only his face with no text, a move the speaker admires.
▶ 15:12 Other lawyers are competing in "the bald space," branding themselves with baldness under the slogan "go bald or go broke."
▶ 15:22 Charlie's escalating parody introduces the "Dick Law Firm" with the tagline "our clients love Dick," pushing the billboard bit to a new level of absurdity.
▶ 15:33 Ted endorses the aggressive ad humor with "Put my name in their mouth," showing the duo's delight in the crude premise.
▶ 16:00 The parody phone call to the "Still a virgin?" hotline backfires, turning into a telemarketing pitch and ending with the caller hung up on—"probably the worst situation that could have come from that."
▶ 16:30 The DUI lawyer billboard uses the tagline "DUI charge. Jungle.," which the group finds unintentionally comical and makes a DUI charge look "so cool."
▶ 16:36 They point out a recurring visual trope in these lawyer ads—a blonde man with an "intense gaze"—and note the repeated gimmick of "jungle law."
▶ 16:46 The final critique: the man in the ad looks "thrown into being a lawyer," standing in the wilderness in a suit, making the cinematic metaphor feel absurd rather than authoritative.
▶ 16:58 The lawyer's website is revealed to be filled with AI-generated imagery, making the speaker question whether any of the people shown are real.
▶ 17:09 The speakers notice a woman named Lauren "keeps winning" large sums, including a million dollars and $965,000, specifically in gender discrimination cases.
▶ 17:21 The repeated "she wins again" phrasing in the context of gender discrimination is highlighted as strange, with one speaker asking, "Does it feel like a win?"
▶ 17:26 A claim of finding one of their locations is immediately met with skepticism, with another person insisting "No, no, you made this. This isn't real."
▶ 17:38 The speaker explains billboards are sometimes placed in inconvenient locations, then reads a dramatic religious billboard mixing biblical verses ("Righteousness exalteth a nation... The blood of Jesus cleanseth us from all sin"), a reaction to which is cut off.
▶ 17:57 The section closes with another confusing billboard example: "Jim's booby bungalow. Exit six. Trunk parking food daily specials," juxtaposed against the religious message.
▶ 18:03 The group previews another “For Truth” billboard asking, “Are you preparing to meet Jesus?”
▶ 18:11 Their favorite billboard is “Jesus offers you a new life as a butterfly,” which they find hilarious because it sounds like Jesus will literally turn you into a butterfly.
▶ 18:32 They quote another blunt message: “You will meet God. It is a flatlining heart rate. You don’t get a choice,” and joke about the circumstances of your death.
▶ 18:42 A more generous interpretation is offered: the butterfly is a metaphor for transforming from a “disgusting ugly caterpillar” into a new creation through Jesus, though the literal reading remains the joke.
▶ 18:55 The group suggests calling the number on the billboard, and after initial hesitation, a call is made to a man named Dale.
▶ 19:21 The caller asks if the billboard's butterfly implies a literal transformation into a butterfly; Dale clarifies it symbolizes "new life" for people who feel aimless, comparing them to caterpillars.
▶ 19:40 When Dale asks how the caller's life is, the caller admits he feels "more like a caterpillar than a butterfly," revealing a personal connection to the message.
▶ 19:46 The group reveals they made their own billboards to place near highways, kicking off a self-aware bit about low production value.
▶ 20:09 The first billboard is revealed as a death-prediction parody: “This artisan will never die violently on January 16th, 2028,” using an AI/robot version of the member instead of a real photo.
▶ 20:42 The second billboard parodies lawyer ads, offering “help” for being “caught gooning” with the punchline about running away.
▶ 20:50 The speaker identifies that everything discussed so far assumed the laws of modern society, cities, and civilization.
▶ 20:56 The speaker signals a transition, saying "let's take a look at what it's really about."
▶ 20:59 The core concept is introduced: "Jungle law," reframing the analysis from civilization's legal structures to primal, survival-based rules.
▶ 21:01 Speakers read a billboard with the slogan “see something smaller than you… eat prey,” noting its primal or predatory theme.
▶ 21:10 They interpret the ad as encouraging “jungle law,” meaning raw, instinctive, or predatory behavior rather than civilized restraint.
▶ 21:20 They humorously point out two nearby people as real-life examples of “following jungle law.”
▶ 21:25 The speaker refers to people who follow the billboard's message as "jungle law abiding citizens."
▶ 21:27 A question is raised about the billboard's imagery: why put a chimpanzee version of Rodin's The Thinker on the board?
▶ 21:31 The creative answer: the chimpanzee is literally thinking about "the jungle law," pairing a wild jungle creature with a code of rules to reinforce the pun-heavy humor.
▶ 21:36 The lion is praised for its deliberate motion blur, described as "clear intentional usage" that makes the image look dynamic and professionally edited.
▶ 21:40 The bunny is criticized for remaining "clearly a fake PNG," standing out as an obvious cut-and-paste graphic not integrated into the scene.
▶ 21:46 The billboard's gray-and-white color palette is noted, contributing to the overall flat, artificial look.
▶ 21:48 They wrap up noting there's "a lot to work with," and agree the session went well, feeling they "refreshed the memory on everything."
▶ 21:55 One speaker wants to do it again after "a little recharge," suggesting "late 2028," but the other is hesitant, leading to a rapid schedule negotiation.
▶ 22:14 The scheduling talk tightens to "before tomorrow," then trails off with the odd fragment "Heat. Heat. N." at ▶ 22:20.

We Created The Funniest Billboards (Again)

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Executive Summary

Key Points

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